THE UNIQUE PAPER COMPANY
Launching an FSC-certified eco range onto Amazon from a standing start, with full Brand Registry setup, catalogue build and pricing.
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The Unique Paper Company is a small, family-run business designing and printing wrapping paper, tissue, gift tags and eco-friendly gift dressings.
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They came to AOS in April 2026 wanting help growing their B2C business, and specifically getting their range, including their FSC-certified “Uniqueco” eco lines, onto Amazon for the first time. As a brand new seller, they had none of the infrastructure in place: no Brand Registry, no product images fit for Amazon, no pricing model, and no FBA shipping process.
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AOS ran the full Amazon launch from the ground up. That meant enrolling The Unique Paper Company into Amazon’s Brand Registry (including sourcing their trademark certificate and high-resolution logo), reworking product photography so pattern scale and packaging read correctly on-platform, and building out a full catalogue across their Everyday and Eco ranges. We modelled Amazon pricing net of fees so the client could see exactly what they’d take home per line, navigated FSC certification requirements for e-commerce use, and coordinated the first FBA shipments, sorting out labelling, carton sizing and the inevitable last-minute stock and SKU changes that come with any first launch.
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As of late August 2026, The Unique Paper Company’s first FBA shipments are in transit and their Amazon presence is close to going fully live. Brand Registry is secured, the catalogue is built, and pricing is set. It’s early days for sales data, but the groundwork for a proper Amazon channel that didn’t exist five months ago is now in place.