TRI-MILK
Launching a founder-led supplement brand on Omnisend, with eight automated flows and a sample journey that changes with every customer’s answer.
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Tri-Milk is a UK-made digestive enzyme supplement for people who love dairy but struggle to digest it. Founded by Christine Chau, each capsule combines lactase, protease and lipase to support the digestion of all three main parts of dairy.
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Tri-Milk was moving its email marketing from Klaviyo to Omnisend with no automated customer journey in place. Samples were the main way new customers tried the product, both ordered online and handed out in person with a QR code, but nothing followed up to turn a sample into a first full order.
As a solo founder, Christine needed a setup that would welcome, convert and look after customers on its own, without daily management, and keep every product claim within her formulator’s approved wording.
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AOS built eight automated Omnisend flows: welcome, sample follow-up for online orders, sample follow-up for QR sign-ups, abandoned checkout, browse abandonment, post-purchase, replenishment and sunset.
The sample journey asks one simple question: did it work? Each answer leads somewhere different. Customers who loved it get 10% off a full pouch, those still unsure get more on how Tri-Milk works, and those it didn’t suit get a personal note from Christine with tips to try again.
Every email was designed in Tri-Milk’s own branding and written around Christine’s founder story. Alongside the flows, we built a new sign-up pop-up, a feedback landing page on tri-milk.com, and unique, time-limited discount codes so offers can’t be shared online.
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Tri-Milk now has a complete automated customer journey, from first sign-up through to sample, first order, repeat purchase and win-back, all tested and ready to run without daily management.