TIPTREE PATISSERIE
Rebuilding a Shopify store and Omnisend email programme for a much-loved seasonal patisserie brand, and reviving a fan-favourite product along the way.
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Tiptree Cakes (Formally Tiptree Patisserie) is a much-loved patisserie brand serving both B2B trade customers and direct consumers, including popular seasonal products like their Afternoon Tea Box.
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Tiptree Patisserie needed a new website and a proper email marketing engine to support both their B2B trade customers and direct consumer sales, including a popular seasonal product, the Afternoon Tea Box, that had been retired from sale and needed reviving without breaking the site’s standard order rules.
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AOS rebuilt Tiptree Cakes on Shopify and launched it in spring 2026, then built out Omnisend email marketing for both B2B and D2C audiences, including welcome flows, discount campaigns and a pop-up signup form. When Tiptree wanted the Afternoon Tea Box and Afternoon Tea Voucher brought back as standalone products, we solved a genuinely fiddly bit of Shopify logic: exempting them from the site’s £60 minimum order value while keeping that MOQ intact for cake orders in the same basket, building bespoke shipping rules per product (free on vouchers, £5 on the box, waived over £150), and making sure checkout split shipping correctly when the two were mixed with a full cake order. We’ve kept running the email calendar since, with seasonal campaigns for National Cream Tea Week, Afternoon Tea Week and new product launches like their Biscoff traycake.
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Tiptree’s new website and email programme have been running since May 2026, with regular B2B and D2C campaigns going out and the Afternoon Tea Box back on sale as a standalone product for the first time in years, timed to launch for National Afternoon Tea Week. It’s now a genuinely active, ongoing partnership. Tiptree brought AOS in on a trade-buyer introduction as recently as this week.