THE STUDIO EDIT
Launching two brands into the UK from a standing start in a single month, with six core Omnisend automation flows and full GDPR-compliant signup across both.
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The Studio Edit is a D2C activewear brand, working alongside sister brand Pointe Studio, an established US label being introduced to the UK market for the first time.
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The Studio Edit needed a UK email marketing setup to support the launch of two brands at once: their own D2C activewear line, and Pointe Studio, a sister brand being introduced to the UK market from the US using existing US-designed creative assets. Both needed to go live from a standing start, with no automations, no signup compliance and no wholesale infrastructure, inside a single month.
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AOS built six core Omnisend automation flows for both brands’ B2B and D2C audiences: welcome series (leaning on existing press credibility from titles like Vogue and Goop), cart recovery, post-purchase, re-engagement, browse recovery and a list-hygiene sunset flow. We built GDPR-compliant signup forms routing new visitors to either the trade or consumer journey, and for Pointe Studio specifically, took the existing US Figma designs and adapted them for the UK market: converting to Omnisend templates, correcting currency and copy for a British audience, and checking every promotion for local suitability. On the wholesale side, we built out an Instructor Program and Pro Program with dedicated discount logic and account workflows for studio partners.
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Both The Studio Edit and Pointe Studio went live in the UK on 24 February 2026, each with a full suite of automated email flows running from day one and GDPR-compliant signup in place across both sites. The wholesale Instructor and Pro programmes are live and being used by studio partners, and AOS has continued supporting the brand since launch, most recently building out new campaign creative for a Seychelles-themed email push.