Geeta’s

Geeta’s, the Indian chutney and pickle brand, needed proper hands-on management of their Amazon presence after outgrowing an informal reseller arrangement. Their listings, advertising and brand content needed bringing up to a standard that could support consistent, profitable sales rather than ad hoc activity.

AOS ran full Amazon account management for Geeta’s from late 2023 through early 2025: optimising listings (titles, bullet points, images, brand story and A+ content), managing Sponsored Products, Sponsored Brands and Sponsored Display advertising, and providing monthly client reporting so the team could see exactly what was working. We handled the weekly PPC maintenance, ongoing bid optimisation and negative keyword targeting that keeps an Amazon ad account efficient, and worked on transferring Brand Registry rights over from their previous reseller so Geeta’s had proper ownership and control of their own brand on the platform.

Across the months of reporting we have on file, Geeta’s Amazon advertising consistently returned strong ROAS, peaking at 6.79x in February 2024 and averaging comfortably above 4x across the year, with monthly Amazon sales typically in the £5,000 to £12,000 range. Individual campaigns performed even better: one Sponsored Products campaign for their 230g chutney range returned a 12.55x ROAS in August 2024 alone, and 60% of Sponsored Brands orders that month came from new-to-brand customers. The relationship wound down in early 2025 when Geeta’s decided not to move into full FBA operations themselves, and it ended on genuinely good terms: their director told us directly, “we really rate the work you have done on optimising listings and content.”