How to Merge Duplicate Amazon Listings: A Step-by-Step Guide
Duplicate listings on Amazon can confuse customers, dilute reviews, and hurt your sales. Merging these listings ensures that all product information is consolidated. Think of it as cleaning up your online store to help customers find what they’re looking for without getting confused by duplicate pages.
Before we dive into the process, here are some guidelines to help you avoid issues when merging listings:
1. Brand Registry Requirements: For brands enrolled in Amazon Brand Registry, only the rights owner can request a merge. Requests from others will be rejected.
2. Product Similarity: The products need to be nearly identical—matching in colour, size, packaging, etc. While exact product IDs are not required, striving for as much similarity as possible is recommended.
3. Matching Product Pages: Merging is allowed if the product pages are identical, meaning they share the same EAN, ISBN, or UPC, and have matching details such as brand, package quantity, and physical attributes like size and colour.
Step-by-step guide to help you merge duplicate Amazon listings effectively.
1. Identify Duplicate Listings
Search for Your Product: Use Amazon’s search bar to look for your product. Note any duplicate listings that appear.
ASIN Check: Record the ASINs (Amazon Standard Identification Numbers) of the duplicate listings. Each listing will have a unique ASIN.
2. Gather Necessary Information
Primary ASIN: Decide which listing will be the primary one to keep. Choose the listing with the most reviews, highest sales rank, and complete product information.
Secondary ASINs: List all duplicate ASINs that need to be merged into the primary listing.
Supporting Documents: Prepare any supporting documents that prove the listings are duplicates, such as invoices or manufacturer confirmations.
3. Contact Amazon Seller Support
Log in to Seller Central: Go to Amazon Seller Central and log in to your account.
Help Section: Navigate to the “Help” section at the top right of the page.
Contact Us: Scroll down and click on “Contact Us.”
4. Submit a Case
Product Listings & Inventory: Select “Product Listings & Inventory” from the topics provided.
Fix a Product Listing: Choose “Fix a Product Listing” as the specific issue.
Merge Duplicate Listings: Select “Merge Duplicate Product Page” from the options.
5. Provide Details
Case Description: In the case description, provide detailed information about the duplicate listings, including the primary ASIN and secondary ASINs.
Identify the Target and Source ASINs: The target ASIN is the one you wish to keep, while the source ASIN is the one you want to merge into the target.
Attach Documents: Attach any supporting documents that validate your request.
6. Submit the Case
Review Information: Double-check all the information and documents you’ve provided.
Submit Case: Click “Submit” to send your request to Amazon Seller Support.
7. Follow Up
Check Case Status: Regularly check the status of your case in Seller Central.
Respond Promptly: If Amazon requests additional information or clarification, respond promptly to avoid delays.
The responses from Amazon Seller Support can vary based on your case's specifics. Here are some possible responses you might receive:
1. Approval: Amazon agrees to merge the listings. They will notify you that the duplicates have been successfully merged, and you’ll see the changes reflected in your Seller Central account.
2. Request for More Information: Amazon may require additional documentation or clarification. They might ask for more proof that the listings are duplicates or for further information to verify your ownership of the listings.
3. Denial: Amazon might deny the request if they determine that the listings do not meet their criteria for merging, if the provided information is insufficient, or if there are issues related to copyright infringement or authenticity.
4. Further Action Required: Amazon may advise you on additional steps needed, such as correcting specific product information or addressing any copyright issues before they can proceed with the merge.
In any case, it’s essential to respond promptly to any requests for additional information and to ensure that your documentation is thorough and accurate to facilitate the process. If your request is denied, review the reasons provided and make necessary adjustments before resubmitting your case.
By following these steps, you can effectively merge duplicate listings on Amazon, ensuring that your product information is consolidated and your sales potential is maximised. Keeping your listings clean and organised will enhance your brand’s reputation and improve the customer shopping experience.
