The Importance of Product Research on Amazon: How to Find the Best Selling Products for Your Business

If you're starting an e-commerce business, product research is one of the most important steps—and it’s especially crucial on Amazon. With millions of products and a highly competitive marketplace, choosing the right product can make or break your success.

Why Product Research Matters

Good product research helps you find out what’s in demand, what’s already working, and where there might be gaps in the market. Instead of guessing, you're using data to make smarter decisions.

Use Amazon’s Own Tools

Amazon offers a few built-in tools that are great for research:

• Amazon Best Sellers List
  This list ranks the top-selling products across different categories. It’s a quick way to see what’s trending and what customers are actually buying.

• Product Research Tools
  There are tools that let you filter by category, price, customer ratings, and more. These can help you zero in on products with strong potential.

Look Beyond Amazon

Other platforms like Alibaba and Etsy can give you insight into popular products in different markets. These sites can also help you spot unique or niche items that aren’t saturated on Amazon yet.

Check Out the Competition

Before you settle on a product, take time to study the competition. Ask yourself:

• How many other sellers are offering the same or similar items?

• What are the average prices?

• What do the customer reviews say?

• Do the top products have consistent sales?

This kind of research helps you figure out if the product is too crowded—or if there’s still room for you to compete.

Start Small and Test

Once you’ve found a product you believe in, don’t go all in just yet. Place a small order first and test it with a small group of customers. This will help you see how well the product sells and what kind of feedback you get—before investing too much.

Final Thoughts

Doing your homework before launching a product on Amazon saves you time, money, and frustration. By researching trends, checking out the competition, and testing before scaling, you'll give your business the best chance to succeed.