Listing optimisation on Amazon is crucial for brands looking to increase visibility and sales of their products. Amazon is one of the largest and most competitive e-commerce platforms, and optimising your listing can give you an edge over other sellers. Here are a few tips for optimising your Amazon listing:
- Use keywords in your title and bullet points. Amazon’s search algorithm uses keywords to match products with customer search queries. Use relevant keywords in your title and bullet points to increase the chances of your product being found by potential customers.
- Use high-quality images. Amazon allows sellers to upload multiple images of their products. Use clear, high-resolution images that show your product in different angles and highlight any important features.
- Optimise your product description. Use a clear and concise product description that includes all important information, such as size, weight, and material. Also, include any relevant information that sets your product apart from others.
- Utilise Amazon’s enhanced brand content feature. This feature allows sellers to create a more visually appealing product listing, with the use of images, videos and other interactive content, to stand out from other sellers.
- Monitor and improve your customer feedback and reviews. Positive reviews can greatly increase the visibility of your products and make them more appealing to potential customers. Monitor your customer feedback and reviews, and address any negative comments or issues promptly.
By following these tips, you can optimise your listing and increase the visibility and sales of your products on Amazon. Remember to regularly review and update your listing to ensure that it stays relevant and competitive.
Working with an Amazon agency like AOS that will help you optimise your listings can enable you to take your sales to the next level. We have a team of experts who are knowledgeable about the Amazon marketplace and can help you create an optimised listing that stands out from your competitors. We can assist with everything from keyword research and graphics to product descriptions and enhanced brand content.
